|
Showing 1 - 3 of
3 matches in All Departments
For courses in international business. International Business: The
New Realities caters to a post-millennial student audience, the
most diverse and educated generation to date. The book connects to
students of the technological age, facing a diverse and evolving
economic environment fueled by the internet and multimedia sources.
The authors understand and speak to what motivates this group, also
known as Generation Z -- their reliance on technology, their drive
towards achievement and helping their communities, and their desire
to obtain skills they can apply towards meaningful jobs. By
addressing their interests and issues such as the competitive job
market and challenges faced by advanced economies, the text engages
students in the material and preps them for successful careers in
international business.
This practical guide leads you through all the issues you will face
in developing new marketing opportunities in foreign markets. From
initiating a project, to sampling and analyzing data, to taking
advantage of your knowledge by approaching the market; this book is
your guide to understanding and overcoming the most pressing issues
that international marketers face.This book is a guide to
understanding how to develop new marketing opportunities abroad;
one of the most demanding yet rewarding economic activities. It is
a comprehensive, yet easily understood, treatment of the research
issues that you face when contemplating foreign market entry. It
takes you from the initial step of initiating an international
research project all the way through sampling and analyzing data
and making your first moves.
|
|